News for 'Brand Communication'

Brand building: Why oil companies avoid sports stars

Brand building: Why oil companies avoid sports stars

Rediff.com15 Sep 2016

Many believe that marketing budgets could be a hurdle.

4 brands that hit Rs 100-crore mark in record time

4 brands that hit Rs 100-crore mark in record time

Rediff.com18 Jul 2016

Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.

Amul: Amazing story of India's most successful brand

Amul: Amazing story of India's most successful brand

Rediff.com4 Sep 2014

The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge.

R-Comm brings global biz under new brand name

R-Comm brings global biz under new brand name

Rediff.com20 Feb 2008

Reliance Communications brings all its global initiative under a single brand name of Reliance Globalcomm and renames FLAG Telecom as Reliance FLAG.

Indian brands to counter Chinese unbranded mobiles

Indian brands to counter Chinese unbranded mobiles

Rediff.com28 Jul 2008

Multinational mobile companies such as Nokia, Samsung, Motorola and LG, who dominate the mobile handset space with over 75 per cent of the market share, might face a new challenge. This time it's not from Chinese unbranded products, which have been flooding the Indian market.

HUL targets youth channel to showcase its best selling brands

HUL targets youth channel to showcase its best selling brands

Rediff.com7 Mar 2014

HUL is keen to redefine the way in which brands tell their stories to consumers.

HUL drops 'Fair' from 'Fair & Lovely', to rebrand skincare cream

HUL drops 'Fair' from 'Fair & Lovely', to rebrand skincare cream

Rediff.com25 Jun 2020

"Taking forward the brand's journey towards a more inclusive vision of beauty, the company will stop using the word 'Fair' in the brand name 'Fair & Lovely'. The new name is awaiting regulatory approvals and we expect to change the name in the next few months," Hindustan Unilever Ltd (HUL) said in a statement. As part of the rebranding, the company will also be announcing the new name for the 'Fair & Lovely' Foundation, set up in 2003 to offer scholarships to women to help them pursue their education.

Foxconn unit in talks for $200 million components plant in Tamil Nadu

Foxconn unit in talks for $200 million components plant in Tamil Nadu

Rediff.com28 Jul 2023

Taiwan-based Hon Hai Technology Group, the subsidiary of Foxconn Industrial Internet (Fii), is in talks with the Tamil Nadu government to invest around $200 million to set up an electronic components unit in the state. According to a Reuters report, FII, which makes communication, mobile network and cloud computing equipment, has shared the plan with the Tamil Nadu state officials. Business Standard had reported last week that Fii's chief executive officer (CEO) Brand Cheng met Tamil Nadu Chief Minister M K Stalin and Minister for Industries, Investment Promotion and Commerce TRB Rajaa.

Ban likely on non-branded mobile phones import

Ban likely on non-branded mobile phones import

Rediff.com13 Jul 2010

Communications and IT Minister A Raja is understood to have asked the Department of Information and Technology, under his own charge, to work out and consider restrictions on such imported mobile phones.

15% Protein Powders Are Of Poor Quality

15% Protein Powders Are Of Poor Quality

Rediff.com12 Jan 2023

Health experts express concern about the unsupervised consumption of dietary supplements, warning poor-quality products can affect cardiovascular health and kidneys.

What lessons brands must learn from Tamil Nadu floods

What lessons brands must learn from Tamil Nadu floods

Rediff.com14 Dec 2015

Brands should do something, but it should be done discreetly.

'You are ruining an entire generation'

'You are ruining an entire generation'

Rediff.com13 Mar 2024

'We are calling companies to set up assembly plants for mobile phones while all the components are imported.' 'Only the last turn of the screwdriver is done here. And you call it self-reliance, Atmanirbharta, etc.' 'Unless you invest in research, you will not climb up the ladder. But this government is happy getting sub-contract work.'

2nd FIR filed against Editors Guild in Manipur for defamation

2nd FIR filed against Editors Guild in Manipur for defamation

Rediff.com4 Sep 2023

Manipur Chief Minister N Biren Singh on Monday said that a police case has been filed on the basis of a complaint against the president and three members of the Editors Guild of India (EGI) for a report critiquing media coverage out of Manipur, and accused them of trying to "provoke clashes" in the state.

Road to 70: Five brands that grew with India and on Indians

Road to 70: Five brands that grew with India and on Indians

Rediff.com16 Aug 2016

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades

Nestl shifts spotlight to non-Maggi brands

Nestl shifts spotlight to non-Maggi brands

Rediff.com13 Sep 2016

Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands

Maggi crisis: No cheer for other noodles brands like Yippee!

Maggi crisis: No cheer for other noodles brands like Yippee!

Rediff.com28 Aug 2015

ITC's noodle brand has been caught in the Maggi crossfire.

How brands are bringing it on at Rio Olympics

How brands are bringing it on at Rio Olympics

Rediff.com8 Aug 2016

The organisers have become savvier about marketing the game.

Startup story set for better script in 2024 after a bleak '23

Startup story set for better script in 2024 after a bleak '23

Rediff.com28 Dec 2023

Funding winter and corporate governance woes separated the men from the boys in the country's startup space in 2023 that saw funds into the segment tapering to just around $8 billion. All said, investors are hopeful of strong growth of the maturing startup ecosystem in the new year. Edtech and health tech segments that grew exponentially during the pandemic plunged into an abyss of financial uncertainties, with several firms shuttering their business, and valuation of prominent players like BYJU'S and PharmEasy plummeting 85-90 per cent.

Why brand Sensex still has the edge over Nifty

Why brand Sensex still has the edge over Nifty

Rediff.com14 Oct 2015

Nifty has a virtual monopoly in the index derivatives segment.

Election 2024: The Big Fights In Kerala

Election 2024: The Big Fights In Kerala

Rediff.com1 Apr 2024

Kerala's election discourse operates surreptitiously. Its explicit face focuses on important national and local issues. At the same time, it seeks to secure apt communal equations to ensure votes, notes Shyam G Menon.

Has Paytm Woken Up Too Late?

Has Paytm Woken Up Too Late?

Rediff.com20 Feb 2024

Has Vijay Shekhar Sharma given up on the bank? For now, he seems to be on a save-OCL mission. The bank will face its logical end, observes Tamal Bandopadhyay.

Kaala Review: Muddled Mess

Kaala Review: Muddled Mess

Rediff.com15 Sep 2023

The harum-scarum-ness of Kaala is astounding, exclaims Deepa Gahlot.

Brands outsource ideation to India for their global campaigns

Brands outsource ideation to India for their global campaigns

Rediff.com8 Oct 2013

With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.

2024 Polls And Rise Of YouTuber Mantris

2024 Polls And Rise Of YouTuber Mantris

Rediff.com9 Oct 2023

Like, Share, Subscribe, Vote: The 2024 polls may be dubbed 'YouTube election'.

How Patanjali is triggering a battle of brands

How Patanjali is triggering a battle of brands

Rediff.com9 Feb 2016

Patanjali continues to take its peers head on.

Is it the end of brand 'Maggi' or will Nestle strike back?

Is it the end of brand 'Maggi' or will Nestle strike back?

Rediff.com2 Jun 2015

Experts question Nestle's silence over Maggi controversy.

How FMCG majors are tackling slowdown in rural demand

How FMCG majors are tackling slowdown in rural demand

Rediff.com9 Feb 2020

Nearly all FMCG companies like Marico, HUL, ITC and the rest have been indicating that the operating environment has been challenging, with drop in consumption, especially in rural areas, severe crunch in market liquidity conditions, and disruptions and floods in several parts of the country. To overcome this, they are boosting their direct reach in the countryside.

Winter Olympics Sidelights: Russian medallist suspected of doping

Winter Olympics Sidelights: Russian medallist suspected of doping

Rediff.com18 Feb 2018

A Russian medallist at the Pyeongchang Winter Olympics is suspected of having tested positive for a banned substance, a source at the Games said on Sunday, in a potential major blow to Russia's efforts to emerge from a drug-cheating scandal.

Test career ends, but 'Brand Dhoni' all set for new innings

Test career ends, but 'Brand Dhoni' all set for new innings

Rediff.com31 Dec 2014

MS Dhoni all set for new innings.

Tatas falls off top 5 in attractive brands list, down to 7

Tatas falls off top 5 in attractive brands list, down to 7

Rediff.com4 Nov 2016

While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.

Changing your brand logo? Few things that can make or kill business

Changing your brand logo? Few things that can make or kill business

Rediff.com13 Apr 2015

A new logo can harm image than doing good, say experts.

Byju's, MPL want exit from Team India sponsorship

Byju's, MPL want exit from Team India sponsorship

Rediff.com22 Dec 2022

Indian team's jersey sponsor Byju's wants to terminate its agreement with the BCCI which has asked the company to continue at least until March 2023.

Ad lines blur as political leaders turn quasi brand ambassadors

Ad lines blur as political leaders turn quasi brand ambassadors

Rediff.com15 Sep 2016

The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.

Amul sacks R S Sodhi as managing director; Jayenbhai Mehta gets interim charge

Amul sacks R S Sodhi as managing director; Jayenbhai Mehta gets interim charge

Rediff.com9 Jan 2023

In a sudden development, the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which markets its products under the brand name 'Amul', on Monday ousted its long-serving Managing Director R S Sodhi but did not give any reason. However, Sodhi said he had requested the federation's board to relieve him of his duties. The federation's chief operating officer Jayenbhai Mehta has been given the interim charge of the managing director (MD).

Brand Nishikori set to soar despite US Open defeat

Brand Nishikori set to soar despite US Open defeat

Rediff.com9 Sep 2014

Already ranked ninth in Forbes' list of top tennis earners, Japan's Kei Nishikori is due for a bigger share of the off-court largesse despite losing Monday's final at the US Open, US marketing experts say.

10 Ways To Spice Up Your Sex Life

10 Ways To Spice Up Your Sex Life

Rediff.com20 Jan 2022

Your relationship can still be as intimate as before. All you have to do is to try some new blings, keep note of a few slings, and have an open mind for new things.

IT Hiring Slowdown Worries Students

IT Hiring Slowdown Worries Students

Rediff.com13 Nov 2023

'Students of Tier-II and Tier III engineering colleges in the south may find 2023 to be one of the toughest years for getting jobs.'

Want To Buy This E-Bike For Rs 1.09 Lakh?

Want To Buy This E-Bike For Rs 1.09 Lakh?

Rediff.com28 Apr 2023

Vader is the first electric bike in India to offer 7-inch Android display.

Brands find it's not Mushkil to plug into KJo's Dil

Brands find it's not Mushkil to plug into KJo's Dil

Rediff.com2 Nov 2016

Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences.

How Useful Is Nutrition Information?

How Useful Is Nutrition Information?

Rediff.com9 Jun 2023

How do you bring about better nutrition consciousness in a society that is quite apathetic to excess consumption of salt, sugar and fats? asks Ambi Parameswaran.